Leading the redesign of 98 academic program pages to create a consistent, accessible, and discoverable experience for prospective students.
Scope
98 Academic Program Pages
Timeline
June 2026
Ownership
Project Lead
Focus
UX Design • GEO • Accessibility
OVERVIEW – 01
Challenge
As part of a university-wide digital redesign, I was responsible for transforming 98 academic program pages ahead of the new admissions cycle. These pages serve as important touchpoints for prospective students and needed to align with a refreshed brand while improving consistency, discoverability, and content quality. The challenge was balancing a large volume of pages, unique program requirements, multiple stakeholders, and CMS limitations within a tight timeline.
Approach
Led the redesign from planning through launch, translating the university’s new brand direction and content strategy into a scalable experience. I refined content requirements, implemented the updated experience across all 98 program pages within our in-house CMS, and optimized each page using SEO and GEO guidelines. I collaborated with Marketing and academic departments to incorporate assets, validate information, and maintain a consistent experience across programs.
Outcome
Successfully redesigned and launched all 98 academic program pages before the start of the new admissions cycle, creating a unified experience aligned with the university’s refreshed brand. The project established a scalable framework for future optimization by improving content structure, incorporating GEO-focused enhancements, and establishing a scalable foundation for continued SEO, accessibility, and performance improvements.
PROCESS – 02
From Sketch to Structure
Early-stage exploration to translate a new brand direction into a scalable page framework for 98 academic programs.
Sketch → Wireframe → CMS Build → Launch
DECISIONS – 03
Design Decisions
Every update was intentional. The redesign balanced user needs, institutional goals, and emerging search behaviors to create a more effective experience for prospective students.
| Decision | Why it Mattered |
| FAQ section | Improved GEO readiness and answered common student questions. |
| Experiential Learning section | Reinforced the university’s updated value proposition. |
| Accreditation highlights | Surfaced trust signals earlier in the experience. |
| Award badges | Made distinctions easier to scan. |
| Consistent layout | Reduced cognitive load and simplified maintenance. |
COMPARISON – 04
Before & After
Comparing the previous layout with the redesigned experience, highlighting improvements in content hierarchy, discoverability, and consistency.
Elevated experiential learning and career outcomes to better communicate student value. Changed two quotes from one, bolder and shorter, to allow for more space for things that differentiate the program. Moved Logos to the right of widget to fill empty space.
Added structured FAQs and clearer calls to action to support both prospective students and GEO.
RESPONSIVE – 05
Mobile & Desktop
Designed to provide a consistent, intuitive experience across desktop and mobile devices.
