Building a scalable digital quality program that improved accessibility, SEO, and content quality across webpages.
Scope
2,670 → 1,794 Pages
Timeline
2023–Present
Focus
Accessibility • SEO • Analytics
Tools
DubBot • Semrush • Google Analytics
OVERVIEW – 01
Challenge
Managing the quality of a large university website meant balancing thousands of webpages, decentralized content ownership, and evolving web standards. Older content often contained accessibility barriers, outdated information, broken links, and inconsistent SEO practices. The challenge was creating a sustainable process that improved digital quality while helping hundreds of CMS users maintain those standards over time.
Approach
I established a continuous digital quality workflow that combined weekly audits, data-driven prioritization, and long-term governance. Using DubBot, Semrush, and Google Analytics, I identified issues, prioritized fixes based on impact, implemented improvements across the CMS, and coordinated larger initiatives with stakeholders when needed. I also developed documentation, trained new CMS users, and led ongoing education to help prevent recurring issues before they reached production.
Outcome
Reduced tracked accessibility, SEO, and best-practice issues from over 2,700 combined findings to zero while establishing an ongoing monitoring process to address new issues each week. Completed more than 60 website audits and redesigns, helped streamline the university’s web presence from approximately 2,670 to 1,794 production webpages, and built a scalable governance program that continues to improve digital quality across the institution.
WORKFLOW – 02
Continuous Improvement Cycle
Weekly audits and data-driven decisions created a sustainable process for identifying, prioritizing, and resolving digital quality issues.
Audit
→
Prioritize
→
Optimize
→
Monitor
GOVERNANCE – 03
Building a Sustainable Process
Long-term success depended on more than fixing issues. Documentation, training, and collaboration empowered hundreds of CMS users to maintain accessibility, SEO, and content quality over time.
250+ CMS Users Trained
Guidelines
Weekly Audits
Training Events
IMPACT – 04
Measuring What Matters
Progress was tracked through weekly audits and key performance indicators, turning thousands of issues into measurable improvements and creating a foundation for continuous optimization.
Accessibility
1168
↓
0
SEO
1018
↓
0
Best Practices
522
↓
0
Weekly audits continue to identify new issues, ensuring accessibility, SEO, and best-practice standards remain part of an ongoing quality process rather than a one-time effort.
REFLECTION – 05
Looking Ahead
Improving a website isn’t a one-time project. Maintaining quality at scale requires consistent monitoring, clear standards, and collaboration across teams. This initiative reinforced that good digital experiences depend as much on governance and education as they do on design, and that lasting improvements come from building processes that empower others to create better content.