Redesigning Stetson University’s development website into a donor-focused digital experience that modernized the brand, streamlined navigation, and supported fundraising goals ahead of Homecoming.
Scope
23 → 15 Pages
Timeline
Sept. 23 – Oct. 22, 2025
Ownership
Project Lead
Focus
CMS • HTML/CSS • Bootstrap
OVERVIEW – 01
Challenge
The existing development website had grown into a collection of disconnected pages with outdated visuals, inconsistent navigation, and unclear calls to action. Donors often had to navigate multiple pages before finding meaningful giving opportunities, making it difficult to connect with the university’s fundraising priorities. The redesign needed to modernize the experience, simplify navigation, and launch before Homecoming, the university’s largest annual fundraising event.
Approach
Led the redesign from concept through implementation, translating stakeholder goals into a cohesive donor experience across 15 webpages. Working closely with the Development marketing team through multiple rounds of feedback, I designed each page within the university’s CMS using HTML, CSS, Bootstrap, and responsive layouts. I consolidated redundant content, developed new landing pages for key giving priorities, strengthened visual storytelling through imagery and video, and shifted the site’s messaging from department-focused information to donor-focused impact.
Outcome
The redesigned website launched on schedule ahead of Homecoming, consolidating 23 webpages into a streamlined 15-page experience while introducing six focused landing pages for the university’s fundraising priorities. The department praised the collaborative process, the site remains the current production experience, and the redesign established a clearer path for donors to explore giving opportunities and take action.
STRATEGY – 02
From Department to Donor
The redesign shifted the experience from explaining departmental information to helping prospective donors understand where their gifts make an impact.
Department Information
→
Donor Journey
ARCHITECTURE 03
Simplifying the Experience
Consolidating content reduced complexity while creating clearer pathways to the university’s key fundraising priorities.
A total of 6 landing pages were created, which included the 4 new priorities, donor recognition and the home page.
The home page was able to merge what was previously 5 pages to make a hub for donors to quikly find hwo to donate and to what.
23 Pages
Audit
Merge Content
15 Pages (6 Landing Portals)
DESIGN – 04
Bringing the Story to Life
Stronger imagery, video, and consistent visual patterns created a more engaging experience that encourages exploration and supports fundraising goals.
Highlighting giving priorities and ways to give to make the giving experience easier.
RESPONSIVE – 05
Mobile & Desktop
Designed to provide a consistent, intuitive experience across desktop and mobile devices.
